The Story Behind Figures: Building an Athleisure Empire

I’ve always believed that fashion is more than fabric - it’s storytelling. And when it comes to FIGURES, the story is as personal as it gets.

It started with a friendship. The kind that shapes you, defines you, and leaves an imprint on your soul. Mitchelle and Kay shared a love for fashion, for self-expression, for pieces that made them feel effortlessly put together, whether they were breaking a sweat or brunching in the city. When Kay passed, Mitchelle turned grief into something tangible, something lasting - a brand that carried their shared vision forward.



FIGURES isn’t just athleisure; it’s a movement. It’s for the woman who wants to look as good as she feels, without sacrificing comfort. Every piece is designed with the same intention: to be as body-sculpting as it is breathable, as chic as it is practical. Think second-skin fabrics that hug you in all the right places, buttery-soft textures, and silhouettes that transition from Pilates to power lunches with ease.

But more than that, FIGURES is about community. It’s about celebrating individuality, embracing every shape and size, and wearing confidence like a second skin. Because at the end of the day, we’re all different figures with the same essence.

This isn’t just about athleisure - it’s about legacy. And in every seam, every fit, every effortlessly fly piece, there’s a reminder: style is fleeting, but sisterhood? That lasts forever.

Welcome to FIGURES. Where fashion meets function, and every stitch tells a story.