About Figures

Black and white photo of a woman sitting on a white background

“Different figures, same essence.”

FIGURES was founded in 2022 by Dubai-based fashion enthusiast Mitchelle, born from a deeply personal place and created as an ode to a profound friendship. Inspired by her late best friend, Kay, who shared the same love for fashion. FIGURES represents more than clothing; it is a celebration of connection, individuality, and self-expression.

What began as a tribute quickly became a vision to create something the athleisure market was missing.

Two women in matching outfits standing in front of a store with 'OKJA' branding.

Our Story

FIGURES embodies the essence of friendship and shared passion. Every collection reflects the bond between creativity, confidence, and authenticity. Driven by the desire to honour that connection, Mitchelle seized the opportunity to design pieces that merge style, comfort, and functionality without compromise.

This brand was created for movement in all forms; physical, personal, and emotional

Design Philosophy

Our designs draw inspiration from bold self-expression and timeless style, reimagined through a modern lens. Each piece is crafted with care and purpose, designed to transition seamlessly from training sessions to everyday life.


FIGURES is about feeling confident wherever you go; Whether you’re at the gym, running errands, meeting friends, or simply taking time for yourself.

Quality & Fabric

Our fabrics are OEKO-TEX® Standard 100 certified, meaning they are independently tested and proven safe for direct, long-term skin contact. Made from recycled nylon and polyester, they are free from harmful chemicals, including hormone disruptors, delivering high-performance comfort without compromising your health.

Our Pop-Ups

Based in Dubai with a growing presence in London, FIGURES serves a worldwide community. Our designs are worn by clients across the globe, from the Middle East to Europe and beyond, connecting people everywhere through elevated activewear that moves seamlessly between fitness and lifestyle.

Founder's Picks

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